It will not take a lot of your time in the product design process, or the product introduction to the customer, I would like to introduce you to a beautiful typography, it can make a mark for your product.
Introducing Monterchi Font. In 1459, while visiting his dying mother, italian painter Piero della Francesca spent seven days creating a fresco of a pregnant madonna in a small country church in the hilltown of Monterchi (Italy).
Hailed today as one of the masterpieces of Italian Renaissance, the fresco was given a new branding in 2019 by Art Director Riccardo Falcinelli who asked the Zetafonts team to develop a custom font for the project.
The resulting typeface system, designed by Cosimo Lorenzo Pancini together with Andrea Tartarelli and Maria Chiara Fantini as a rework of Francesco Canovaro original Beatrix Antiqua, is a 50-weights ode to the beauty of classical roman letterforms, that pairs elegant alternates and quirky ligatures with an array of design options for clear and effective editorial, signage, logo and wayfinding design.
The base display family, Monterchi, allows endless design expressions with a range of six weights from the slender thin to the strong extrabold, all with matching italics and an array of over one hundred discretionary ligatures.
A fine-tuned companion Monterchi Text has been developed to excel in body use, with a larger x-height and wider spacing – clear and legible even at small sizes.
Virtuous Sans is free for personal & commercial use. Please download and enjoy.
